Armando Barone

Media & Analyst Relations Lead Accenture Italia
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Media & Analyst Relations Lead Accenture Italia

I always think innovation is a great thing, above all if it involves innovating myself. I work in Communication and have spent the last twenty years in major multinationals, many operating in Italy.I admire my foreign colleagues because they are able to systematically interpret the present and prepare themselves for the future. However, they have nothing to teach us about empathetic and creative communication, which is one of our strengths. I have always been fascinated by Italian start-upsas they measure our ability to see “the new”and embrace it in running our businesses and our daily lives. But above all I see them as having the potential to drive change in our country. And thekeywordis? Scale-up now!