After working in management consulting, in 2006 he created Wish Days, known above all for the Emozione3 gift boxes. In April 2016, he sold the company to the Smartbox group with a millionaire exit. In 2017, together with Cristina Pozzi, already a partner in Wish Days, and Andrea Geremicca he founded Impactscool.
He is advisor of dozens of technological initiatives and business angels of numerous startups in Italy and in the world. He was co-founder and first president of the political group 10 Volte Meglio.
Finally, he is the author of the book “Come far fallire una startup ed essere fellici” – How to make a startup fail and be happy, published by Bompiani.