The Mondadori Group is Italy’s biggest magazine publisher and leader in digital as well. The company has the richest and most diversified offer in Italy thanks to a portfolio of 40 successful and authoritative brands and a total audience of 29 million unique users and 26.3 million readers. Mondadori is the leader in the highest value vertical sectors, such as women, food, wellness and fashion, where the stand out brands are Donna Moderna with 13 million unique users, Giallo Zafferano with an audience of 14 million users, Starbene with 12 million unique users, Grazia with 2.6 million users (Source: ComScore – September 2018).
This leadership position is maintained through constant innovation, which has led to winning business models like Grazia Factory and Giallo Zafferano.
Thanks to our leadership, among others, in the vertical women, food, wellness and fashion sectors, we will put our expertise and know-how at the disposal of startups present at StartupItalia! Open Summit.
Andrea Santagata - Deputy General Manager and Chief Digital Officer of Magazines Italy area at Mondadori Group
The former is a content production house that introduced an innovative way to anticipate and interpret fashion trends in the established style of Grazia, by making use of more than 30 talented international influencers. A pioneer in the world of fashion influencer marketing, Grazia Factory ensures the broadest possible production of quality editorial content on current trends.
A style and personality that is also present on social media, thanks to authentic storytelling by those who live fashion directly and enrich and enhance the first 100% Made in Italy fashion brand. Innovation is also a key element in the food area with Giallo Zafferano, Italy’s most important cooking medium which has the country’s biggest foodlover community.
A team of 50 professionals, including editors, cooks, videomakers and photographers, that with the title’s video factory accompany Italians in the kitchen 7/24. Giallo Zafferano is also an example of best practice in mobile, thanks to its recently updated App, which with its “virtual cooking assistant” supports aspiring chefs at every stage of the preparation of a dish.