Alessandro Sordi studied architecture at University, but quickly moved in to the digital world. His first business was Dada, Europes leading domain and hosting business, incorporated in 1995. In 2000 Dada went public on italian Stock Exchange market and has grown to a business with more than 600 employees marketing in over 30 countries. With his business partners Paolo Barberis and Jacopo Marello the Dada business has generated more than one billion Euro revenues over 12 years.
Alessandro was CEO and Vice President of Dada and President of Register Spa, Italy’s leading domain and hosting business. Over time he launched a number of successful online business units within Dada including Dada.net, Play.me, Supereva.com, Simply.com, Register.it, Peeplo.com.
In 2013 Alessandro, along with long term friends and business partners Paolo and Jacopo, founded a new business Nana Bianca designed to help and nurture new digital start-ups. Successful start ups include Instal, Viralize, Vino75, Hoopygang, Listupp, Salesoar and Freapp.